The haircare industry is booming with protein-infused products promising stronger, healthier hair. But a growing debate on social media warns that too much protein might do more harm than good. TikTok influencers and hairstylists are divided—is “protein overload” a real concern, or just a myth?
The Case Against Too Much Protein
Some experts argue that overusing protein treatments can leave hair stiff and brittle. Hairstylist Zach Mesquit explains that excessive protein builds up on the hair shaft, making it prone to breakage. “These products claim to repair hair, but they could actually be damaging it,” he says.
Others, like dermatologist Dr. Anna Chacon, acknowledge that protein treatments can help fill gaps in damaged hair, improving strength and shine. However, without enough moisture, hair can become dry and fragile.
Is Protein Overload Just Misdiagnosed
Not everyone agrees that protein overload is a widespread issue. Some experts believe that what people call “protein overload” is often just product buildup or a lack of hydration. Hairstylist Rodger Azadganian notes that many people mistake dry, damaged hair for protein overload when they simply need a better moisturizing routine.
Finding the Right Balance
The key, according to experts, is moderation. Hair restoration surgeon Dr. Ross Kopelman suggests alternating protein treatments with deep-conditioning products to maintain flexibility and strength. He also recommends checking ingredient lists for hydrating components like hyaluronic acid or natural oils.
For those experiencing persistent hair problems, a professional consultation may be necessary. Underlying issues like hormonal changes or nutrient deficiencies could be the real culprits behind breakage.
The Bottom Line
While protein treatments can benefit damaged hair, overuse without proper moisture can lead to brittleness. The best approach? Listen to your hair—if it feels stiff or snaps easily, it might be time to ease up on the protein and boost hydration instead.
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