As the holiday season approaches, experts from the International Centre for Brewing and Distilling (ICBD) at Heriot-Watt University are sounding the alarm about the dangers of counterfeit and illicit alcohol. With festivities in full swing, whether at home or abroad, consumers must remain vigilant against the risks posed by these potentially harmful products.
Recent incidents, including 37 toxic alcohol-related deaths in Istanbul due to a crackdown on illegal producers, underscore the urgent need for caution. Similar tragedies have occurred in Laos and Fiji, where contaminated alcohol has led to fatalities and severe illnesses.
While many may believe counterfeit alcohol is primarily a problem in distant countries, it is also a significant issue in the UK and other developed nations. In fact, counterfeit spirits can account for **25-40%** of consumption in certain areas, costing the European Union an estimated **€3 billion** annually. Notably, a recent warning was issued in Jersey after authorities uncovered a batch of counterfeit vodka mimicking a popular Scottish brand that was tainted with harmful chemicals.
Experts emphasize that even in regions with relatively low rates of counterfeit alcohol, such as the US and EU, consumers should exercise caution—especially when purchasing from unregulated sources.
To help consumers navigate this perilous landscape, ICBD researchers recommend monitoring the 4 P’s:
Product: Is it an unknown or suspicious brand?
Price: Does it seem too good to be true?
Package: Is the bottle properly sealed? Does the label appear authentic?
Place of Purchase: Is it from a reputable retailer?
Michael Bryan, a postgraduate researcher at ICBD, shares his personal experience with counterfeit spirits, highlighting how easily one can fall victim to such dangers. “If something seems off—whether it’s the taste or price—trust your instincts. Always buy from licensed retailers,” he advises.
The consequences of consuming counterfeit alcohol can be dire. These illicit products often contain toxic substances like methanol, which can lead to severe health complications or even death. Symptoms of poisoning include confusion, loss of coordination, and irregular breathing. Consumers are urged to report any suspicious products to local authorities immediately.
In response to this growing threat, ICBD is developing a comprehensive database to identify authentic spirits using advanced analytical techniques. This initiative aims to enhance consumer safety and combat the counterfeit trade effectively.
Professor Annie Hill from Heriot-Watt University underscores the importance of this research: “Our goal is to develop accessible methods for detecting illicit distilled spirits and raise awareness about their dangers.”
As we celebrate this holiday season, let us prioritize our health and safety by being informed consumers. Enjoy responsibly and ensure that your festive drinks come from reputable sources.
Read more:
