As the new year begins, Americans are prioritizing health and fitness in their New Year’s resolutions, according to a recent survey by the Health & Fitness Association (HFA). Out of the 159 million adults planning to set resolutions this year, approximately 96 million (60%) are focusing their goals on improving their health, fitness, and exercise routines—making it the most popular resolution for 2025.
Among those aiming for fitness-focused goals, key aspirations include building muscle or strength (50%), establishing a regular exercise routine (44%), and enhancing mental health through physical activity (42%). These goals reflect a growing recognition that fitness is not just about physical strength but also mental well-being, highlighting the importance of a balanced and comprehensive approach to health.
To turn these resolutions into reality, most Americans acknowledge the essential role of fitness facilities. Nearly 9 in 10 respondents (88%) agree that access to gyms, health clubs, and fitness studios will be crucial to reaching their fitness goals. More than 60% rated this access as “very important.” As a result, the majority plan to either maintain their current gym memberships (58%) or join a new facility in 2025 (23%).
Fitness facility members are nearly 50% more likely to meet the World Health Organization’s recommended physical activity levels compared to non-members.
A 10% reduction in fitness membership fees could enable 17 million more Americans to participate in structured fitness.
By making fitness more accessible and affordable, the potential for a healthier, more active population—and stronger communities—becomes a tangible reality.
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