September 2024 marks the 13th edition of World Alzheimer’s Month, focusing on global awareness, stigma reduction, and building supportive environments for people living with dementia. This year’s campaign, led by the Pan American Health Organization (PAHO), Alzheimer’s Disease International (ADI), and regional partners, carries a clear message: “It’s time to act for people with dementia.”
A Global Call to Action on Dementia
World Alzheimer’s Month is a vital international initiative that highlights the growing impact of dementia and Alzheimer’s disease on individuals and society. As the global population ages, the prevalence of dementia continues to rise, demanding an urgent collective response.
This year, the campaign emphasizes “Attitudes Towards Dementia,” with a focus on transforming the way society perceives the disease. By encouraging understanding and reducing stigma, the campaign aims to foster an environment where those living with dementia are treated with dignity and receive the care they need.
Why This Matters Now More Than Ever
Dementia affects over 55 million people worldwide, and the World Health Organization estimates that this number could nearly triple by 2050. In the Americas alone, dementia was the third leading cause of death in 2019, with more than 390,000 deaths recorded. The need for public awareness and health system preparedness has never been greater, particularly as research shows early diagnosis can lead to better outcomes and support for both individuals and their families.
Key Campaign Objectives for 2024
The 2024 World Alzheimer’s Month campaign is focused on:
Raising awareness: Dispelling myths and reducing the stigma surrounding dementia.
Improving early diagnosis rates: Ensuring people have access to timely treatment and support services.
Encouraging research: Promoting scientific inquiry into risk reduction, treatment, and care strategies for dementia.
Advocating for policy change: Pushing for public policies that prioritize dementia care and allocate resources for research and support programs.
PAHO’s Commitment to Action
For the second year, PAHO is collaborating with ADI and Alzheimer’s associations across the Americas to raise the profile of dementia and drive meaningful action. Throughout September, PAHO and its partners will host events and activities aimed at supporting people with dementia and their caregivers, while encouraging public policies that promote early diagnosis and access to treatment.
One highlight will be the seminar titled “Comprehensive Care for the Elderly: A Focus on Mental Health”, held in Brazil on September 20, 2024. This event, promoted by the Brazilian Ministry of Health’s Coordination of Health for the Elderly, will explore strategies for prevention and care in mental health for older adults, with an emphasis on dementia and suicide prevention. The seminar will be broadcast live on YouTube, expanding access to crucial information for health professionals, policymakers, and the general public.
Breaking Down Barriers: Testimonials from Health Leaders
Health leaders across the Americas have voiced the importance of addressing dementia on both a personal and societal level:
“World Alzheimer’s Month is essential for raising awareness and promoting early diagnosis. Accessible, accurate information is key to reducing dementia’s impact on our communities.” – João Paulo Souza, Director, BIREME
“PAHO is committed to promoting mental health for the elderly, particularly in terms of dementia prevention and care. Our collaboration with partners in Brazil highlights the importance of comprehensive mental health strategies.” – Maria Cristina Hoffman, Healthy Aging Consultant, PAHO Brazil
“PAHO’s participation strengthens regional collaboration and raises international visibility for dementia. It is crucial to push for policies that support prevention, early diagnosis, and comprehensive care.” – Elaine Mateus, President, Brazilian Federation of Alzheimer’s Associations (Febraz)
Staggering Statistics Show Urgent Need for Action
Dementia is not a normal part of aging: Early diagnosis can significantly improve access to treatment and support.
Dementia is one of the leading causes of death: In the Americas, dementia ranked as the third leading cause of death in 2019.
A growing crisis in Latin America and the Caribbean: The number of people with dementia is expected to more than double from 3.4 million in 2010 to 7.6 million by 2030.
Women are disproportionately affected: Women account for 66% of deaths from Alzheimer’s and other dementias in the Americas.
Looking Ahead: A Dementia-Friendly Future
World Alzheimer’s Month is an opportunity for individuals, communities, and governments to act on the rising dementia crisis. Public education, policy reforms, and innovative research can collectively reduce the impact of this disease and create a more inclusive and supportive society for those living with dementia.
As part of this global initiative, PAHO and its partners encourage everyone to engage in awareness-raising activities throughout September and beyond. Together, we can build a society where people living with dementia receive the respect, care, and support they deserve.
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